In entertainment (music) industry having the talent and ability to sing is one thing, but having the right people around you is as important as everything. Having the right manager, producer and record label is imperative for career longevity.
In this piece, we are going to xray 5 Nigerian artistes who once looked unstoppable and destined to reach the stars but hit the rock after leaving their pioneer record labels.
1: LIL KESH: the young man seemed to have everything when he was signed to Olamide’s YBNL crew. He was given enough promotion and in return he got the attention he deserved, as he churned out hit after hit. But since he left YBNL and formed his own record label YAGI (young and getting it), these days one can scarcely remember any hit coming from “keshy” as he fondly calls himself
2: IYANYA: He was the ladies man, Mr Oreol had the right moves, the voice and the body, and he made hits like ‘kukere’ that captured the entertainment industry and became a national anthem. But after things went sour between him and his then business partner Ubi Franklin, INYANYA parted ways with MMMG, and that marked the beginning of his career nosedive. Though he has made good efforts since then in terms of releasing decent songs and even an album, yet it seems he left his magic wand behind at MMMG, even switching camp with Don Jazzy still couldn’t give him a comeback.
3:ICE PRINCE: Oleku was fire, Brymo’s hook killed the whole thing. Till date whenever you hear Oleku, you can’t help but vibe to the Rythm of the song. That song announced the coming of a rapper who many thought was destined for the top. Then whenever he was in any song with his mentor MI, you can guarantee it’d be a chart buster. Zamani invaded the entertainment scene and gave hits after hits while he was at chocolate city. But after he left chocolate city for whatever reason and started his own label Super Cool Cats, the story has been different. The only time he has done any track worth mentioning is the hook he did on the song “Particular” which featured many artists, they couldn’t even let him rap, what a shame.
4:WANDE COAL: Wande was like the poster boy of the then Mo’Hits records, after Dbanj he was next. He had the voice you can die for. Even after Mo’Hits became defunct, he teamed up with Don Jazzy at Marvin’s and still dropped hits and still enjoyed massive audience. Since he parted ways with Don Jazzy and started his own, he has been on ghost mode in the music(entertainment) scene, though he has made decent efforts for a comeback, you can clearly see that maybe the missing link is a good management team. Obviously it isn’t easy being your own boss right?
5: REEKADO BANKS: Another Don Jazzy boy.. around 2 years ago the shout of “Reekado Noni” would get you on your feet, anticipating a great jam. He was making waves, he justified why he won “the next rated” at the headies ahead of Lil kesh earlier which led to a fallout between their bosses i.e Don Jazzy and Olamide. Big things were expected from Reekado, suddenly he overtook Korede Bello who had a hit song before him. But one thing led to another, which lead to him starting his own label called “BANKS MUSIC” but since then his career has gone cold. One would have thought that he would be dishing songs after songs since he was on his own, but this hasn’t been the case. One year down the line since he went his own way, he cannot boast of two decent tracks in his name, even the ones he dropped can’t be compared with those he released under the Marvin record. Could it be he dropped his best products while at Marvin’s? Only time will tell….
Let us know any other artist you think should have made this list. Let us hear your thoughts!