Affiliate marketing is one marketing that have kept resonating across the business space in recent years. Many people have wondered why this marketing has kept gaining grounds while others are asking why it is so important in this era. Well, if you fall in the above’s category mentioned, I was just like you few years; I asked the same questions and began the journey to understand everything about Affiliate Marketing. It amazed me at what I discovered and the benefits that come with it.
To think I have been letting precious opportunities of becoming financially free pass me by worried me. Looking for a way to start a profitable business with little or no money, then this article is for you. But before we go any further, let us define Affiliate marketing.
Affiliate marketing is the marketing where a company pays her affiliate for promoting their business and bringing in visitors or customers to purchase their products. This is a kind of agent commission thing, where an agent facilitates a sale and gets paid.
Affiliate marketing per se started in time immemorial and performed in many countries across the world in unique ways but limited around the business area vicinity but with technology and internet, this marketing has become unlimited. Someone living in Asia can now become an affiliate marketer for a company in the United States; also a person living in Africa can earn huge income by becoming an affiliate marketer for a company domiciled in Australia. Distance is no longer a barrier.
How to become an Affiliate Marketer
Decide the product that you would love to promote: This is the very first step you must take. Choose products you have passion for, and products of excellent quality. You can market product that solve a problem or provide convenience. It could be beauty products, financial products, electronics, VPN, travel, etc. While at it, note that expensive products guarantee good commission but not recommended because it takes time to sale most times. While that should not discourage you, promote simpler products at the same time as this guarantee more sales. There is no limit to the number of products you can promote.
Choose a company to promote their product and register: After deciding the products that you would like to promote, look for companies in that space that offer affiliate program and register with them. Should companies you would like to promote do not run affiliate program, you can email them and propose to become their affiliate marketer, they may to create a program for you. Who knows, many people have tried that and it worked for them. When you register, they will give you a unique affiliate link which you will use in promoting their products.
Test the product before promoting: The best affiliate marketing practice is promoting a product you know about. If you promote an inferior product, it could hurt your reputation and that is not good as words travel fast especially in this era. To test a product, you do not necessarily have to use it yourself, but by taking time to read reviews given on the products by other people who have used it, you will understand if it is a good one for you to promote.
Engage social media: Unfortunately most people with huge social media friend-base or follower-ship are yet to understand how to harness this opportunity. But if you are reading this today, maybe this is for you. It is time to start generating income by using your social media presence. Find a clever way to pass a message, discuss a general problem that is faced by many, and offer solution with your products. Like I said, you have to do this cleverly, such that it does not become a nuisance. You could as well create a page for this purpose and promote it.
Get a website: Though you must not have a website before you launch your affiliate marketing, it is advisable to do so. It gives you more control and wider coverage. It also gives you a better branding and online presence which is relevant for every other business. Getting a website does not cost an arm and a leg. It is also easy to learn how to build one. You can learn how to build a WordPress website on YouTube. If you want one built for you, you can let us know.
If there is any type of marketing that has longevity, affiliate marketing is one of them. As long as the world is continually readjusting to eCommerce, digital marketing will continue to be on the rise.
According to Statista.com, in 2020 global eCommerce market will cross the two trillion US$ threshold. With US$662.2 billion in sales in 2019, China is clearly number one in eCommerce and the report shows it will stay in the lead through 2024. A shift in purchasing power from the U.S. and Europe to China and Southeast Asia has begun, fueled by the growing number of Asian consumers gaining access to eCommerce due to growing purchasing power and internet penetration, especially on mobile devices.
According to them, this includes;
- All relevant eCommerce data, including market size & forecasts for the next five years
- Regional development with the focus regions & countries: U.S., China, Germany, UK, France, Spain, Italy and Europe as a region
- Key players and startup analysis
- Trends and market developments
It is important to realize that the novel Covid-19 redefined the way a lot of things are done in the world today especially businesses. During the lock down period, the relevance of eCommerce and digital marketing was further revealed; many people have readjusted to shopping online and that will even gain more momentum.
For example, on Thursday the 30th of April 2020, Amazon reported its first quarter earnings and the figure was outstanding. Here is there report;
- Earnings per share: $5.01
- Revenue:$75.45 billion
- Amazon Web Services revenue:$10.22 billion
This enormous revenue of course was as a result of Covid-19 pandemic which optimized online shopping. This was a time when thousands of people lost their jobs and many companies suffered a terrible hit, yet Amazon and other companies that are digital based like ZOOM video communications rallied huge revenue. No doubt, Amazon has one of the biggest Affiliate program in the world, and as the smiled to the bank, so did many of their affiliates across the world. Amazon further announced that they would be increasing their staff roaster with 75,000 workers because of the high demand they have kept receiving.
To this end, many companies who are left behind are beginning to align their businesses towards eCommerce. Henceforth, eCommerce will be incorporated in every business development. You can never fight an idea whose time has come.
The truth is that they cannot do this alone. They would require the help of affiliates across the world to make this happen and this is why you should consider tapping into this opportunity.
Learn all there is to learn, and glean every information possible that will aid you in this journey. Take courses if you can; do whatever it takes to become an affiliate marketing expert. For an affordable course that teaches you affiliate marketing and how to apply it using content marketing, social media marketing and many more, click here.